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Record day likely for online sales

By MAE ANDERSON AP Retail Writer

Publication: The Day

Published November 27. 2012 4:00AM
Cyber Monday clicks into retailing history

Cyber Monday clicks into retailing history

New York - Americans clicked away for deals on Cyber Monday, which is expected to be the biggest online shopping day in history.

It's estimated that this year's Cyber Monday will be the biggest online shopping day of the year for the third year in a row: According to research firm comScore, Americans are expected to spend $1.5 billion, up 20 percent from last year on Cyber Monday.

Early results show that online shopping was up 24.1 percent compared with the same time period a year ago, according to figures by IBM Benchmark released at noon. Sales from mobile devices, which include tablets, rose 12 percent. The group does not track dollar amount sales.

The strong start to Cyber Monday, a term coined in 2005 by a shopping trade group that noticed people were doing a lot of shopping on their work computers on the Monday following Thanksgiving, comes after overall online sales rose during the four-day holiday shopping weekend that began on Thanksgiving.

It's the latest sign that Americans are becoming addicted to the convenience of the Web. With the growth in smartphones and tablet computers, shoppers can buy what they want, whenever they want, wherever they want. As a result, retailers have ramped up the deals they're offering on their websites during the holiday shopping season, a time when stores can make up to 40 percent of their annual revenue.

Amazon.com, which started its Cyber Monday deals at 12:01 a.m. Monday, is offering as much as 60 percent off a Panasonic VIERA 55-inch TV that's usually priced higher than $1,000. Sears is offering $430 off a Maytag washer and dryer, each on sale for $399. And Kmart is offering 75 percent off all of its diamond earrings and $60 off a 12-in-1 multigame table on sale for $89.99.

Delisa O'Brien, 24, took advantage of some of the deals on Monday. O'Brien, who said she would rather shop online than deal with the crowds in stores, bought an H-P Notebook for $399 on Hewlett Packard's website for her mother. The company threw in a free Nook e-book reader with her purchase.

"When it comes to Black Friday, I'm a tiny, 5'1" woman and the thought of having to push and shove my way through hoards of people just to get cheap merchandise is kind of a nightmare to me," said O'Brien, a Brooklyn, N.Y. resident. "My mom gets a new laptop, I get an e-reader, and all without spending too much money ... Everybody wins."

Jack Payne, 60, an emergency management worker in St. Lucie County, Fla., shopped on Cyber Monday for the first time, picking up a refurbished

iPad on apple.com for $469, down from a new iPad price of $599. He compared prices on Amazon.com and Best Buy's website but found the best deal on the Apple website.

For the holiday season-to-date, comScore found that $13.7 billion has been spent online, marking a 16 percent increase over last year. The research firm predicts that online sales will surpass 10 percent of total retail spending this holiday season.

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