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NO TIME TO EAT BREAKFAST? DRINK IT

Published 02/23/2013 12:00 AM
Updated 02/22/2013 11:55 PM

If you don't have time to sit down for a bowl of cereal, companies are hoping you'll drink your breakfast.

As cereal consumption continues to decline in the U.S., Kellogg and General Mills are both preparing to roll out breakfast drinks.

Kellogg CEO John Bryant said one way the company will redefine cereal is with its "Breakfast To Go" milk-based drink, which will be rolled out nationally this year. General Mills said it's testing a dairy-based breakfast shake called "BFast" that has whole grains and the nutrition of a bowl of cereal and milk, including fiber, protein, vitamins and whole grains. The drink is currently being tested in the Northeast.

- Associated Press

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