Published March 28. 2013 4:00AM
New England Brewing Company
If you get a sufficiently-hip design or logo or a celebrity huckster, you can sell anything. The fact is, the illustration on the cans in support of a beer called 668 Neighbor of the Beast - depicting the street-sign mailbox in front of a suburban home, presumably next door to the Great Crimson Imp living at 666 - are hilarious and clever. So much so, in fact, that you're almost inclined to NOT try this product from the estimable New England Brewing folks. But don't miss out. This Belgian ale is a great, hoppy, rich, foamy, hint-of-citrus/hint-of-dry-white-grape brew that looks like a hazy autumn sunset when poured in a mug. Careful: it's 9 percent alcohol.
- RICK KOSTER